Building and designing a website in 2020 is easy, but building and designing a website that is fully functional, fully customised, and works exactly how you want it to work is not as simple as it looks. If you want to build a website that Google and other search engines are happy to index and recommend to searchers, you’ll need to know exactly what you’re doing.
This is why you need a professional company like Software Dev.
Necessary Pages Every Website Needs
For most businesses, there are five core pages that you’ll want to include on your website. These will allow your visitors to find out information about you, let Google know about your credentials, and of course, guide potential leads through to your contact details if you’d like website visitors to contact you. One of the biggest benefits of engaging a professional developer to complete these necessary pages is that you will get exactly what you need, not a theme reworked to suit. Having something that is more bespoke will give your business more credit too. Check out our blog for more reasons why.
Website Page #1: About Us
The ‘About’ page fell out of fashion for a little while, but as of 2020, it’s back and is actually a very important page to have. Less so for your visitors, but more for Google and other search engines.
Having a fully fleshed out About page will solidify your experience and skills in whatever your niche is. Be sure to mention any professional qualifications or experience on this page.
Read Next: 5 Questions You Need to Ask Yourself Before Putting Together Your Website Plan
Website Page #2: Contact Page
Contact pages may not be completely necessary; it depends on what your business is. If your business is not selling a product or a service (affiliate websites, for example), then a contact page is not needed, but if you do want visitors to contact you, give them a specific page to do it from.
Here you should include a form and a clickable email address, as some visitors don’t like forms.
Website Page #3: Services/Products Page
It almost goes without saying that you need to display your products and/or services clearly. The best method is to link to them on the home page and then flesh out a page per product that includes as much information as possible without being overwhelmingly text.
Website Page #4: Blog Page
Blogs are great for SEO. You should definitely have a blog on your website, even if you hire out the writing to a copywriter, having a blog is a really important way to build your on-page SEO and build natural off-page SEO.
Website Page #5: Home Page
The Home page is an important landing page for most businesses, but websites that are purely affiliate (blog) driven may not need them. For every other business, think of this as the index page of a book: it must be easy to read and easy to navigate.
Get Designing Today
Are you ready to design a perfect website for your business? Contact the team today and we’ll be happy to discuss your requirements with you to get you the site you deserve.
