Software Dev can help you expand your business by taking an app idea and bringing it into reality. From the rough sketch to that finished product, we can handle every aspect of the development process. This allows you and your business to benefit from a quality product that can provide new services to your customers and help you stand out through integrated offerings.
The Best Platform to Launch Your Mobile App on, & Why
With billions of people owning a smartphone and a large majority of internet traffic being used by mobile users, having an app that helps customers enjoy better customer service or products from your business is a must. We can help bring any app to life, but first things first. You need to decide on whether to create an Android app versus an Apple app.
Now Read Web Dev Trends to Keep an Eye On in 2020
Key Differences in Users
Though it might sound shocking, iOS users and Android users behave differently. Launching on the wrong platform could mean you miss your target audience. Though it is not a hard rule, the average traits of users for each platform are:
iOS Users
iOS users tend to have higher incomes, higher education levels and are more engaged with their phone. They will spend more time per app, but it can be harder to break out. Also, the App Store is often less friendly to upstart developers.
Android Users
Android users are split across all demographics making this platform by far the more popular option in emerging markets like Africa.
Key Differences to Know About Android vs. Apple
Android takes up almost two-thirds of the share of the OS market. Despite this massive lead, Apple’s profit share outpaces Google’s.
Apple, after all, is mostly used by wealthy, western users, whereas the broad price range and offerings make Google’s Marketplace far more popular in emerging markets.
Possibilities: Android App versus Apple App
The users of each platform aren’t the only thing you need to consider. Apple operates on a closed-loop system, so your app will only be able to be used on Apple products. This closed system does mean there are more control and stability, but it also means more restrictions on the possibilities.
Now Read Assessing the Efficiency of Your CRM
Android operates on an open-source ecosystem which offers greater possibilities for development. If you are looking to develop a truly innovative app with us, then Android could be the platform for you.
How You Make Money
Apple is ideal when the app is the product itself. iOS users are more likely to buy an app to download and will spend more on in-app purchases than Android users. That being said, if you want to develop an app to complement a software program you already have, then Android can offer you greater development opportunities.
Why Can’t I Launch on Both Platforms?
In order to launch on both, you would need to hire our services at Software Dev twice, as the code to create the app on each platform is entirely different. If your goal is to get your app launched on both platforms, then we can help you see your vision through; but, if this is your first app, it is often better to launch on one platform first and then tweak it for your audience.
