As consumers become more demanding and political climates continue to cause uncertainty, it is increasingly important for businesses big and small to create as useful and pleasing a user experience as possible. Mobile usage has seen unbelievable growth in the last few years, and is set to take 20199 by storm, thanks to the convenience, popularity and usability of mobile devices.
In this blog, Software Dev are taking a look at the mobile app development trends that we feel you should pay attention to throughout the new year.
M-Commerce is on the Rise
Mobile use has been on the rise for many years now and has recently surpassed desktop use with regards to the proportion of web traffic globally. It makes a lot of sense, then, that the next trend to follow on from this development would be an increase in mobile payments and purchases, otherwise known as M-Commerce.
Users are starting to feel more comfortable using their mobile devices to access and interact with e-commerce websites, and so are starting to make more and more mobile payments. In fact, studies conducted by 451 Research suggest that M-Commerce may soon surpass E-Commerce entirely! This fact alone likely encourages smaller businesses who have not yet ventured into mobile-friendly websites and mobile apps, to take the plunge and invest in a seamless and convenient mobile user experience.
Want to chat about your new mobile app? We can get you started.
Augmented Reality in Mobile Apps
Another big buzzword, augmented reality is finally moving from concept and keyword stuffed blogs to actual, tangible form with real-world application. Augmented reality found firm footing in the entertainment and gaming industries but is expected to branch out into all manner of fields, from health to real estate to retail and more. Retailers and service providers can offer an online experience through augmented reality whereby a customer can preview the product or service before purchase.
For example, an interior designer could launch a mobile app where clients upload images of their existing spaces. Augmented reality could allow the designer to setup a virtual design which will visually encourage the user to use their service, whilst also giving practical evidence. In other words, for a space of x dimensions with y style preferences, the designer recommends z products and placements). Happy customers and providers can come to mutual understandings before any time is wasted or money is spent!
App Security and User Awareness Increasing
Mobile app users are becoming more and more aware of (and concerned about) the way in which their personal data is collected, stored and shared by their mobile app providers. As such, they are asking more and more relevant questions, such as: is my data safe, can my private data be hacked, how much data is required for this app, will this app slow down my phone?
With a more educated user – and a more complex and dangerous online world – it is a responsibility of any mobile app provider that they protect their users’ data and not misuse it. As such, mobile app security is a huge concern for all manner of app companies. And rightfully so, might we add! Users are more discerning when it comes to downloading new apps, so only those that promise to protect their privacy will prevail.
If you need a little more convincing as to why a mobile app might be the solution you’re looking for, click here.
We Love Progressive Web Apps
Progressive Web Apps, also known as PWAs, are said to be the next generation of mobile web apps. They are less limited than mobile websites, particularly when it comes to speed and dodgy internet connections.
By definition, PWAs are web applications that are regular website but appear to the user like traditional applications, particularly mobile apps. This type of application combines features offered by most modern browsers with benefits of the mobile experience, such as offline modes and push notifications. Additionally, PWAs are faster loading and consumer less data than regular mobile websites.
This is highly beneficial to the user, who is conscious of how their resources are being used and spent. PWAs create a more seamless and integrated web experience, and are likely to encourage more engagement, longer session durations, and increased sales overall, where applicable. We believe that PWAs are the next step in web development, with the aim of increasing and improving mobile web traffic and the mobile experience overall.
How to Stay Ahead of Competitors in 2019
Your best bet for remaining competitive in 2019 is to invest in smart software development solutions that can take your business forward. Meet your consumers in their comfort zone with mobile apps, integrated platforms and progressive online solutions that meet their needs and help you improve productivity. Contact us to chat about what software development can do for you, and how we can get you one step ahead of your competition this new year.
