Making mundane, repetitive tasks easier, automation can be your best friend in business, if you know how to implement it effectively.

Boosting Productivity Through Automation

In the sales world, automation can be a leading light to help you source, discover, and recognize the most suitable leads. Of course, sales involves more than just finding the leads; sales is all about forging a working relationship, between buyer and seller. A human side is essential to sales, which is why those in the industry should never rely on automation alone. However, some tools can help you follow the right path by gathering and structuring that all-important data so you can focus on the important stuff. Read on to discover a little more about the top sales automation trends in 2019 to be aware of this year.

Electronic Meeting Scheduling

Finding time to connect with leads over email can be time-consuming and confusing. It can be easy for times and dates to get lost in translation, which can leave you in an embarrassing fix if you double book, or worse, forget about a scheduled call. This can lead to the prospect losing interest. To avoid this, utilise scheduling tools, which have integrated features such as offering prospect direct links to your calendar. They can then pick a time, which syncs to both you and the prospect’s calendars. Hey, presto. Using such tools can give the prospect autonomy, too. This can then forge the start of a mutual relationship built on mutual respect and understanding. All of this, with minimal effort from you directly. What’s not to love?

Intelligent Lead Enrichment Processes

With lead enrichment, you can effectively conduct research to highlight the suitability of a lead. By tracking and collecting important data about that lead by automated means you can save yourself and your company valuable time by establishing whether or not the lead will be worthy of your time. Automating the way in which you generate and segment leads through digital forms can also keep you on the correct path, improving your data accuracy along the way.

This data can come from a number of sources, including LinkedIn. Centralised business directories may not offer you all the information you need, so heading to business orientated social networks can help you build up a lead persona. By being familiar with the direct influencers in a business, you can find the right person to connect to, contact, and build a relationship with. By automating the assignment of data checking, you will speed up the process. By automating lead and contact enrichment, you can also use this data to personalise communication, through email or direct message, for example. This can all assist in building a personal, working relationship with your lead, so they soon become a client.

Integrating Your CRM System

This system is built on customer relationships and streamlining processes, so you can improve customer service and overall improve the efficiency and effectiveness of dealing with clients. Artificial intelligence with CRM integrates order and proactiveness alongside customer support and management. AI can now be used by businesses in ways that give a competitive edge. How? Through features such as voice-to-text functionalities, smart searches, sales forecasting, and spam filters. CRM is the bread and butter for building relationships with sales and working with them; however, the way businesses use CRM is changing, and in 2019, the aforementioned features can see you speed up processes so you, and your clients, are happier.

Making Personal Connections

2019 needs to be the year that you address how personal your services are. By personalising experiences for your customers, it can increase the chances of engagement and sale. For example, email updates and reminders and triggers based on consumer behaviour, even over weekends, shows you are on the ball and ‘thinking’ about your customers round the clock. AI can do just that, and make your customers feel appreciated, so you don’t have to.

Automate Your Sales Processes with a Custom System from Software Dev

If you are ready to take your business to the next level of hyper-targeted and seamlessly integrated sales automation, then speak to the team that does it best – Software Dev!