Are you in retail? Do you deliver your products to your customers? Would you like more sales? If you answered yes to any of the above, then you need a mobile retail app. Mobile retail apps are downloadable ‘stores’ which allow customers to purchase your products quick and easily – without ever having to visit your website or talk to a human. The automation and efficiency it provides to the user and the seller is immense, which is why it should be used as much as possible.

There is a growing number of smartphone users globally, which has been an indirect driving force in increased app usage. Smartphones are becoming smarter, with more available space, which has resulted in app usage trends growing exponentially, among other associated factors.

  • The number of smartphone users in the world is expected to reach 2.7 billion by 2019 (Source: Statista).
  • Usage of shopping apps was up 54 percent from 2016 to 2017 (Source: Statista).
  •  47 percent of people would use retail app again if they received a discount or coupon offer (Source: Statista).

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Despite this, some industry stakeholders are still not certain about the benefits of retail mobile apps. This reluctance is not unlike the adoption patterns of websites in the early 2000s. First, you think – “it is not necessary,” but later – “we need it immediately!”.

Reasons Why You Need a Mobile App for Retail

There are vast opportunities and advantages to having a mobile app for your retail business. These are some of the benefits;

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It Will Help You Boost Revenue

Having a mobile app is essentially having your shop in the pocket of your customer, they can make purchases at any time of the day or night, from wherever they are. A mobile app is different to having just an ecommerce website, as mobile apps are faster, offer more convenience and contain less distractions, when compared to your website. Having a mobile app isn’t enough, it is vital to provide a great mobile app that provides an ultra-convenient customer experience – if you hope this to lead to a significant boost in revenue.

Push Notifications Increase Interaction

A push notification is similar to notifications you get when someone messages you on WhatsApp or when you receive a new email – they show up on your notifications screen. This leads to higher customer interaction and a significant higher rate of opens as opposed to email newsletters or social media posts. An effective way to use push notifications is to let your customers know when there are specials, new arrivals, etc.

Builds Customer Relationships with In-App Deals

It is widely known that it is cheaper to sell to a returning customer than to a new one, which is why building customer relationships is so important. A mobile app-only loyalty program or mobile app-only special will help with driving app downloads but also result in greater customer interaction thus leading to an increase in revenue.

The advantages of having a mobile app are endless; not only do they help with online purchases, they even drive in-store purchases by allowing customers to find a specific product they are looking for by searching it on the app and finding out which store stocks the product they want.

How to Get Started with Your Own Retail App

Now you may be motivated to begin harnessing the power of mobile apps, but the entire process seems unnerving. Software Dev is an experienced software and app development company that will take out the stress of creating your own mobile app, by providing a tailor-made solution that compliments your brand’s specific needs.

Send us a message?

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